In this post I‘d like to find out in terms of the pricing of these two items from the Etsy Community.
Pricing on hand embroidery & machinery embroidery
Although my final project may not be some embroidery products that sell for money, I think based on this question, I try to understand why some people are willing to buy hand embroidery and why some people are willing to buy machine embroidery, which can help me undersand gradually hand embroidery between machinery embroidery in terms of pricing, there must be many reasons behind these.
I did secondary research from the website ETSY, which mainly focus on the sale and purchase of handicraft products（But a lot of embroidery is machine embroidered）. What’s interesting to me is that many people in ETSY/COMMUNITY are confusing about the pricing on hand embroidery which made by themselves，and they want to know how to make their hand embroidery be competitive when machine embroidery is cheap.
There are a lot of replies to this post, so I’ve picked different replies that make sense to me （These replies including the identities of post crafter, reader and community maker etc).
- It’s hard to price handmade items because they need consider it both value them time and make the price attractive to customers.
- People who spend the money on hand embroidery and appreciate the skill and time that goes into it, seem to be more likely to spend that money on beautiful heirloom items, such as birth/baptism gifts, wedding gifts, and other special occasion keepsakes. So you might keep that in mind when deciding what kinds of products to spend your hand embroidery time on.
- Buyers of truly hand-embroidered items may be a fairly small market, but if that’s what you love doing, then that’s what you should do! Your love of your artwork will show through in the way you describe yourself, your shop, and your items.
You could flesh out these sections and tell more of your story to lure in the interested buyer. I can go to Walmart and get a machine-embroidered hand towel, but only on Etsy can I find a woman who hand embroiders quality linen towels with a pattern handed down from her great-grandmother, using Egyptian cotton embroidery floss, and who will send me photos of said great-grandmother while she’s working on the piece. That’s added value!
- I think it also depends on what you are making. If you are trying to compete with those who buy robes and dolls and things and just embroider on initials or a name…don’t bother. People who buy these things aren’t looking for handmade. But if you are doing beautiful, decorative, creative charge full price.
- There you go! Etsy shoppers are, as much as anything else, buying your story and the process behind the product. Maybe even show some photos of you while you’re doing the hand work. (Advice I need to take myself.)
- No, I would not price it likes it’s machine made. It’s a totally different thing.
I’d go with an hourly rate, personally. Makes it a bit easier to ensure you’re being paid fairly for your time. And it would make it easier to price fairly if the complexity is different from piece to piece.
- etc………..
Who will pay for hand embroidery?
- Consumers who love hand embroidery and are willing to pay more money on it for collections, gifts, beauty, bridal and story, etc.
Who will pay for machinery embroidery?
- Buying robes and dolls and things and just embroider on initials or a name, which means they are willing to pay less money on it, especially there are no special requirements for daily necessities.
How to make hand-embroidery more competitive than machine embroidery?
- Tell more of the story and the process behind the product to lure in the interested buyer.
Conclusion
Through this post, I think the value of hand embroidery lies in the time spent by the embroiders behind it, as well as the story and process. It has certain humanistic feelings in it, and the target groups are willing to spend money first. And recognize the aesthetics of embroidery, and then they will be moved by the story . This is not like cold machine embroidery. Although it is cheap, it has no culture, no humanistic feelings, and less emotional value.
For hand-embroidered works of art, especially for unknown embroiderers, they do not have a complete system to regulate. In China, embroiderers can participate in being rated as national, provincial, and municipal levels from the competion goverment hold, and the price of artworks is based on their level and the collecter. For embroidery products, it will also be priced according to a series of factors such as the size of the embroidery, the degree of embroidery craftsmanship, the material and the level of the participating embroiderers. Most embroidery products range from 30 pounds to about 1,000 pounds, and embroidery products over 1,000 pounds are based on the embroiderer, different levels of price increases.
# AC Knowledge # AC Enquiry
SOURCE
https://community.etsy.com/t5/All-Things-Finance/Pricing-on-embroidery/td-p/11847308