This blog is a collection of data on customer feedback related to artefacts following this intervention
The data sources were all provided by JEM staff and those who participated in the questionnaire have given their consent to be photographed as evidence.
The canvas bag is priced at 280 RMB （30 GB） based on the cost of the embroiderers’ work. A total of 15 consumers participated in the test and their age/gender/ and reasons for willingness and unwillingness to buy were collected.
Feedback from customers
The data was collected between November 10th and November 23rd, with a total of 15 customers participating in the survey and a total of 3 of the 10 canvas bags sold.
According to the feedback collected from the customers, the reluctance to buy is a big factor in terms of price, which may include the overall consideration of the material of the product itself and the brand factor, all of which are a reference point for the commercialisation of hand embroidery into the market. The relationship between price, hand embroidery, design and product quality.
According to the feedback from the data, this consumer bought the most popular canvas bag No. 9, they love this bag because of its colour and the meaning of the words embroidered on it, which is in contrast to other forms of canvas bags, which shows that the ability of creative expression of these craftsmen was not in the same line, which made the researcher realized that the owners who have the power to control the production of the embroiderers need to apply a combination of design-oriented and commercially-focused interventions to regulate and enhance the commercialisation of the crafts in the industry, rather than completely allowing them to create freely, except for those freelance craft artists or artisans. but this also feeds into the need for standard design guidance in commercial production. So it is a delicate relationship between commerce and art.
Feedback from Experts
Dean Wu said he liked these embroidered canvas bags , but he argued that more design elements needed to be incorporated into it, otherwise it would not form a standard item to sell.
Moreover, two experts gave external feedback on the intervention. Zaihong Jiang and Yu Binxia, represented different views of embroidery practitioners and researchers. Yu said that the fundamental goal of this innovation-pursuing intervention should be to keep the essence of embroidery, this traditional handicraft, before creatively developing it. For example, the essence and hallmark of Xiang embroidery is the Mao stitch. Without this feature, technical innovation will be in vain. In other words, keeping the tradition alive is as significant as breaking the mold. On the contrary, Jiang believed that the embroidery product would be a great hit as long as it won over customers by reflecting modern aesthetics favored by the younger generation and cultural trends because she thought buying the handicraft is the best way to pass it on.
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