In this post I will use my action research to objectively analyze hand and machine pricing in the embroidery industry
The phenomenon that mechanization has diminished the role of folk arts significantly is global. Let’s start by asking why there are duplicates of hand embroidered apparel in the market in the first place. Well, for the simple reason that machine embroidery costs much less when compared to hand embroidery as it uses a machine to do the embroidery work and can earn larger profits if sold as handmade.
I asked the price of hand embroidery and machine embroidery for the same pattern （Below) , and controlled the variables. I set the quantity of the asking price at 50-100, and the size was 26x22cm.
hand embroidery
I asked my mom directly about the price of this pattern for hand embroidery because she owns an hand embroidery company.
English translated version：Ordinary embroidery 200 yuan (24 ponds), semi-fine embroidery 400 yuan (48 ponds), fine embroidery 880 yuan (106 ponds / industry masters), treasures 3980 yuan (479ponds / provincial master embroidery), collectibles (national master embroidery) 19800 yuan(2385 ponds).
According to the quotation provided, the price is according to the craftsmanship level of the embroiderer and the title in the industry. If these prices are only used as art collection or personal feeling, it is okay, but if the pattern is used in a large number and is used by the public products, such as clothes, bed covers and other daily necessities, only a few people are willing to pay this price. Pay and afford, whether it is for consumers or companies that want to apply hand embroidery to the brand, unless it is advanced customization or luxury, the cost of hand embroidery is unacceptable to ordinary consumers and ordinary companies.
And when I asked if there is a standard embroidery time, such as how long does hand embroidery take per square meter? She replied that there is no estimate for this, and it depends on the customer’s pattern. The degree of craftsmanship required for each pattern is different, and then the production cost is determined according to the time spent by the embroiderer.
But I think if the hand embroidery is applied to the fashion field, such as earrings, rings, necklaces, etc., because the size of the embroidery of these objects is relatively small, it does not take a lot of time, the price of hand embroidery may be acceptable, but how to control the quality It also requires thinking. And whether people might also take into account factors such as their brand value when buying items that are priced above average.
machine embroidery
I asked about a company called “Minghong Embroidery”, which specializes in machine embroidery.
English translation version: digitizing fee + sample fee totaling 800 yuan, and the price of each piece of machine embroidery is 20-30 yuan (2.5-3.6ponds)samples will be produced around 10.10（And all quantities can be delivered within 5 days）if I need over 500 pieces within one year for this pattern,he will refund the digitizing fee 600 yuan.
Because this pattern is monochromatic, it does not involve the processing of shadows and gradient colors, and it cannot express some unique stitches used in hand embroidery. Therefore, the difference between hand embroidery and machine embroidery in this monochromatic pattern is not obvious. big.
So I then asked the machine embroidery company, what is the standard they charge, is it based on the number of stitches required for the pattern? He replied that this is just one of the factor. The price is calculated according to the production capacity, how much a machine can produce in a day. For example, some customers will ask them to make patterns according to the fineness of hand embroidery, and then the size of the pattern, how many colors are needed, etc. Therefore, why some people like machine embroidery, I have summarized the following points.
For company
- Less cost (machine embroidery is almost always more cost-effective than hand embroidery, whether it is small-scale(unless it’s one or two,and this price does not guarantee the craftsmanship of hand embroidery) or large-scale.
- Uniform and error-free Design. (Higher Rate of Productivity and Accuracy，Especially for group types that need to be on workwear, socks and hats.)
- Speed (according to this research, if 50 pieces of hand embroidery are required, the time required is within 1 month, while machine embroidery only takes 5 days).
For consumer
- Cheap price.
# AC Enquiry # AC Knowledge # AC Communication