Today through a meeting with Ms Jiang Zaihong and the 7 embroiderers working at the Changsha City Hunan Embroidery Institute, I established a collaboration with JEM and the Changsha City Hunan Embroidery Institute and set up the next intervention.
Form of intervention: event-based intervention, through work with seven embroiderers, and collaboration with JEM （Jiang zaihong embroidery museum)and the Hunan Embroidery Institute in Changsha. With the theme of the warmth of the hand, the 7 embroiderers were allowed to use their imagination to embroider their own hands, which were eventually presented on canvas bags.
“Creativity requires the courage to let go of certainties”
Erich Fromm
The canvas bags are available in limited quantities online and through the venues of these collaborators, with prices negotiable through the time they take to make them. The aim of the intervention is trying to promote innovative design-based interventions, to enhance the motivation of the embroiderers, stimulate their imagination and the atmosphere of the industry through trading, and in this way to achieve a better heritage of skills, as the best heritage comes from buying and selling. A state of tripartite gain is achieved for the embroiderer – the Institute/Museum – the buyer.
The following was established：
- Theme: The Temperature of the Hand (Beta)
- Number of participants: 7 embroiderers （aged between 47-55 women）
- Forms of intervention ：event-based intervention
- Cooperation：JEM, Hunan Embroidery Institute in Changsha.
- Event Duration：20 Oct 2022.
- Test subjects 1: 7 embroiderers （Feedback after embroidering their own hands through the free use of their imagination）
- Test subjects 2: Consumers (test why they would or would not buy this hand-embroidered canvas bag with hands)
- What to do：Seven embroiderers use their imagination to embroider their own hands on canvas bags.
- How to buy：Sold separately at JEM and the Changsha Institute of Hunan Embroidery.
- Money sold for：The price of this canvas bag will be returned to the embroiderers with all the remaining profit after removing their corresponding labour and costs.
# AC Communication # AC Enquiry # AC Knowledge # AC Process
Bibliography
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