Thanks to Tia for lending me a book called LOVEWORKS by Brian Sheehan, this book is about how to create an emotional connection with the audience, which just happened to be related to my project, so I utilized the concepts from it to integrate with my project.
Lovemarks theory, source:LOVEWORKS, p17
Based on this theory, I applied to my project based on physical, embroidery, virtual concept map
Direction of “melding experiment”
Based on this direction, I will think and find my embroidery pieces, based on this aspect, I can develop later to see how to combine sensors and animation or even virtual reality with this concept.
# AC Knowledge # AC Enquiry # AC process
Bibliography
Sheehan, B., 2015. Loveworks. New York: PowerHouse Books, U.S.
I have been reflecting on the answers of these stakeholders and all feedback I received in the past few days. The common point in their answers to the current Chinese traditional embroidery questions is that they feel that traditional Chinese embroidery needs innovation and needs to keep up with the pace of the contemporay society, such as the content of traditional embroidery (embroidery content) It can’t be old-fashion , it must be combined with the current mainstream art forms (such as contemporary art or surrealism )and contemporary aesthetics(such as Bauhaus designs,a lack of ornament, the use of clean lines, smooth surfaces and geometric shapes). Some feedbacks is that traditional Chinese embroidery and technology need to be integrated together, such as sound, light and shadow and other elements into the static embroidery screen.
Chinese embroidery (Hunan embroidery)
Diana also gave me some useful feedback on Monday. She said that my topic can have 3 directions. The first direction is to change the traditional embroidery education or training mode. The second direction is to do some handicrafts. The third direction is that these two directions can also be combined at the same time. And when I asked her how she would do intervention if she were me, she said she would probably revolve around some combination of embroidery and technology. And she thinks the most important thing for my project to focus on is how long and how much my embroidery work will cost. Maybe for personal reasons, I will let my mother participate in embroidery, because I don’t need to spend money because of this special relationship, but I will also consider, how can I make up for the embroidery time? Or how can I make this craft work in a short period of time. I hope that this project is the best in both creative expression and embroidery craftsmanship, so that it can be attractive enough and be instructive and futuristic in how traditional craftsmanship develops. I want to express my concept of the future of Chinese embroidery based on this project, so that more people can discover that this thing has never been seen in traditional embroidery, or they were inspired by my project and thus influenced by traditional Chinese culture. I’m very happy to be a pioneer in this tradional culture industry.
‘Rhythm of Matter’ explores the dynamic relationship between physical and virtual hand gestures through programmable interactive embroidery (Ganit Goldstein)
To sum up, based on these feedbacks, I personally have great enthusiasm for this project to make an embroidery interactive installation combined with technology. This technology has interactive elements in it. I need to consider how to add the feelings of these human factors to the interactive technology. What type of sensors do I use, how to use these interactive devices, and how to combine these interactive elements with hand embroidery are also the directions that I need to explore with relevant coding or programming experts or companies in the next step.
How to get quality feedback? (for external verification, stakeholders, target group and gatekeepers.
Be concise in our communication.
Consider this project as an overall plan (work backwards)
Need the deadline(Everything has to be done)/pre-deadline (The period of time that I have time to change anything)
Maurice Ashley is a chess grandmaster. He uses working backwards technique to solve chess problems. Watch this excellent video in which he explains the benefits of working backwards.
Reflecting
Pricing on my project (handcraft vs machinery) for who? fow what? what quantities?
why would people pay handcraft rather than machinery one? How much is it going to cost? For a small run lower or higner or the same?
let’s take into fashion? (e.g headwear & jewelry)
why handcraft at a high price point ( a limited amount / a limited range)
Explore the resean why heritage, techinque and history context and culture behind it.
Is it 2d,3d? What is it an object or a piece of artwork? put that in my timeline for a deadline to decide what it is because so much is going to be pinned on that, it can change what we’re talking about originally what where…
Make good use of London and the college’s rich cross-cultural, interdiscipline and other resources, I can do some handicraft-based contemporary art practice and utlize gender equality, cross-professional and cross-cultural concepts to create an space for dialogue , negotiate on cultural heritage, gender equality in embroidery skills, values and perceptions of innovative traditional crafts.
WO strategy (W+O)
Spend time practicing certain stitches of Chinese embroidery, and hold a dialogue space after mastering it . The members of this participatory art practice are different genders, different cultures, different countries, and different majors. Projects that increase the wider range of participants can offer countless possibilities for improving handcrafted contemporary art methods, from technical experimentation to creating spaces for dialogue between different cultural groups.
ST strategy (S+T)
At this stage, I should learn more about the pricing of traditional embroidery industry commodities and the cycle time required for manual embroidery to improve the sensitivity of the market.
WT strategy (W+T)
1. Make good use of my time to learn traditional Chinese embroidery stitches, and try embroidery in public to cultivate the ability of overcoming male chauvinism, and make more people pay attention to gender equality in the craft skills that the project focuses on.
2.Learn more about how embroidery can be combined with modern aesthetics and make people willing to buy it (Especially in Beauty industry and Bridal).
3.Learn more about the factors that make people more willing to buy hand embroidery than machine embroidery.